Untitled design (24)

How to create a real estate website with WordPress

Real estate agents are able to advertise, promote, and even rent and sell homes all over the country and around the world, thanks to online technology. The same technology lets buyers research new homes and neighborhoods, helps sellers know how to stage and price their homes, and lets both find a real estate agent they trust. That technology also empowers you to create a real estate website with WordPress.

Why? While a lot of this new technology is handled through different mobile apps and even third-party websites like Zillow and Realtor.com, real estate agents still need to have their own website that will show both buyers and sellers the kinds of work you do, the homes you sell, and the services you provide.

And when it comes to the kind of website you have, we’re big fans of real estate websites built on WordPress.

The great thing about WordPress is that it’s scalable. This means building a real estate website with WordPress is smart, no matter how big it is, whether you have a one-person shop or a large agency with 50-plus agents and offices throughout the city.

So let’s talk about the ideal choice for your real estate website, and how to create your real estate website with WordPress.

Guide to creating a real estate website with WordPress

We’re going to cover a lot of territory in this article, including:

  • Benefits of using WordPress for a real estate website.
  • Getting your real estate domain name ready.
  • How to create a real estate website with Upfiv Managed WordPress Hosting.
  • WordPress themes for real estate.
  • WordPress real estate plugins.
  • Tips for building your WordPress real estate website.
  • Conclusion and next steps.

Let’s get moving.

Benefits of using WordPress for a real estate website

There are many benefits to building a real estate website with  WordPress.

Lots of functionality

The biggest benefit of a real estate WordPress site is that it’s almost limitless in its functionality. Thanks to the various plugins and themes available, you can trick out your website to provide all the functionality that buyers and sellers have come to expect.

For example, there’s the advanced listing search, which lets buyers specify the number of bedrooms and bathrooms they want, or to look only at condo and townhouse rentals that allow pets, or even limit their search to a specific geographic area.

Map display

Once the users know where they want to look for their new home, you can show the listings on a map display, which usually uses Google Maps to display your different properties.

Users can send the address of their favorite listings to their own Google Maps app on their phone.

And when you build a real estate website with WordPress, some themes will even let you customize the pin images and layouts of your website’s maps to take advantage of the different photos of the property.

Property details

Of course, once the buyers know where the properties are located, they’ll want to see the specific property details, like a floor plan, square footage, amenities, school district and so on. And you want your theme to display this information in a clear, easy-to-read layout that looks good on a laptop, tablet or mobile phone.

Save favorites

As they do their research, your buyers are going to find some homes they like and want to keep an eye on. A good real estate WordPress theme will let them save their favorite real estate listings so they can come back and find them later. This lets them compare different homes and properties, and will keep them on your site longer.

Mortgage calculator

You can even offer a mortgage calculator, which will let buyers know how much they can expect to pay each month, based on the listing price of the home.

Booking and reservation requests

There are options for rental properties, which means you can build a real estate website with WordPress that offers online booking and reservation requests. This is useful not only for real estate agents, but multi-family dwellings and rental property managers.

Agent listings

Several real estate WordPress themes will let you display your agent listings. You can show agent details on individual property pages, but you can also show them separately on your Contact Us or About Us page.

Mobile friendly

Finally, if you haven’t heard about this yet, it’s important to know: Your website has to look as good on mobile devices as it does on a laptop. So you need responsive themes.

87% of smartphone owners perform a mobile search at least once a day — and Google gives search ranking preference to sites that are mobile-friendly, regardless of where people see it.

You can save yourself some major headaches, and even push ahead of your competitors by using a responsive theme as you’re creating your real estate with WordPress.

Getting your real estate domain name ready

Real Estate WordPress Houses In Subdivision

Before you start building your real estate website, you need the perfect domain name to tell people where you live online. When you buy your domain name, it’s important to find one that’s perfect for you and your real estate agency.

Your domain name is basically your web address.

Choosing your domain name

You want something that’s descriptive, but not too long. If you can, include your location so people know where exactly you’re located and what areas you cover, but don’t go nuts.

For example, you don’t want one that’s overly long — BjornJorgensonSellsHomesInBemidjiMinnesota.com — and you don’t want one that’s not very descriptive — JorgensonSells.com.

But BemidjiHomeSales.com or BemidjiRealEstate.com are just right: They tell your customers what you do and where you do it.

Sure, having your name in there would be great, but consider getting that for your individual agent’s page.

Pro tip: You can buy a domain name, such as your own name, and then forward it to a different website.

For example, my domain, ErikDeckers.com, automatically forwards to one of my blogs. And if I ever wanted to, I could forward it to a new website. Consider doing this for each of the agents in your agency, forwarding those domains to their agent page or even their own listings.

How to create a real estate website with Upfiv Managed WordPress Hosting

You’ve chosen your domain name, so now it’s time to set up your real estate website with WordPress. But unless you have some technical expertise or extra time on your hands, you probably don’t want to go the self-installation route. (But if do you, here’s how to install WordPress on cPanel hosting.)

That’s where Upfiv’s Managed WordPress Hosting comes in handy.

Managed WordPress Hosting is Upfiv’s streamlined, optimized platform that lets you build a WordPress site quickly and easily.

WordPress sites built on Upfiv’s WordPress Hosting live on dedicated WordPress servers. Upfiv’s admins are focused strictly on those servers’ security and maintenance, and they manage the basic hosting administrative tasks, such as installing WordPress, automated daily backups, WordPress core updates and server-level caching.

If you don’t know what any of that means, don’t worry.

That’s why the Upfiv Managed WordPress Hosting option is probably your best bet. It just means that WordPress will be updated, backed up and optimized to run faster.

And you’ll be able to get starting really quickly. Managed WordPress Hosting features pre-built themes that are easy to customize with a drag-and-drop editor. Just choose your industry — real estate — and you’ll get a ready-made site, complete with images. You can also make it completely your own with thousands of third-party WordPress themes and plugins to choose from (more on that later).

Choose your Upfiv Managed WordPress Hosting plan

Check out the different Upfiv Managed WordPress Hosting plans, specs and the pricing (which varies by country).

Choose your WordPress real estate theme

Once you’ve chosen your Upfiv Managed WordPress Hosting plan, choose your real estate WordPress theme. There are tens of thousands of WordPress themes to choose from, but only a couple dozen for real estate websites. Some of them are free, and some of them are premium/paid themes.

Narrowing down your three to five favorites can be tough, let alone settling on your final one.

To be honest, I like some of the free themes. But the premium themes just have more functionality, better technical support, and they’re often better made.

Since this is the face of your business, this is not an area to cheap out on. If you prefer the look of a premium theme, go with it.

Real Estate WordPress Free Theme

Personalize your real estate website

Next, you want to personalize your website. This is the chance to upload all your own graphics, images, logos and written content. You’ll want to come up with your tagline, get some high quality photographs of your office, staff, and property listings. And you’ll want a lot of high-quality written content for your various pages explaining your services.

Add the right plugins

You’ll also want to start adding the various plugins that will actually make your website functional.

There are plugins for security, social media sharing, search engine optimization, Google Analytics, and various property listing plugins.

We’ll take a closer look at popular WordPress real estate plugins below.

Learn how to quickly add a plugin to your WordPress site.

WordPress themes for real estate

What makes a good WordPress theme if you’re a real estate agent? Which features should you look for? Your website is all about your users’ experience as much as it is your own preferences and selections.

Regardless of what you choose, there are some common features your visitors will expect when looking for real estate websites with WordPress. Many of those will come from the theme you choose as much as from the different plugins you add.

The theme is the facade of your website, the front of the house, the exterior siding and landscaping. In short, it’s the curb appeal of your website, and it’s the first thing visitors are going to judge your real estate website on, before they ever go inside.

To start,  scroll through the WordPress Theme Directory, or the real estate themes selection on Upfiv’s WordPress Hosting site, to see what’s available. Whatever you choose will be applied to your entire website all at once, not just a few pages.

Real Estate WordPress Real Estate ThemesWhen you choose your WordPress theme, you need to make sure that it’s mobile responsive. That means it will adjust to fit on your user’s screen, whether they’re using a smartphone, tablet or laptop.

Google will actually penalize sites that aren’t mobile friendly, plus many of your clients will be driving around and looking up properties on their phones, so you need to make sure your site will work in those situations.

You also want to make sure that your theme will work on all the internet browsers, including Google Chrome, Firefox, Safari, Opera and Microsoft Edge.

We’ve already discussed it earlier, but remember some of the benefits of specifically using WordPress themes for real estate websites:

  • Advance listing search
  • Map display
  • Property details
  • Agent listings
  • Favorites
  • Mobile-responsive

Now that you know what to look for in a WordPress theme for your real estate website, let’s hone in on a few available themes you might want to consider.

Premium WordPress real estate themes

Here is a short (and certainly not exhaustive) list of some of the themes we found that really shine for real estate websites. Check out each theme’s page for current pricing.

Wp Estate

This premium theme is designed for independent real estate agents and agencies, but you can also use it to allow users to submit their properties for free, for a fee or based on a subscription.

WP Pro Real Estate 7

Ideal for just about any type of real estate professional, this theme enables you to build sites ranging from paid real estate listing portals to vacation rental websites.

RealPlaces

A standout feature of this theme is the ability to display content in various machine-translated languages.

WP Residence

This premium theme includes about a dozen pre-made demos to help you get a site up and running quickly, plus machine translation capability for 32 languages.

Free WordPress real estate themes

While many real estate WordPress themes are premium (paid), there are a few great free ones out there if you know where to look.

Cabana

Cabana from SMThemes includes a slider/slide deck theme that slides photos of various homes past the front page. It also has Google Maps shortcode for map listings, and has responsive web design. It has a landscape/horizontal orientation, which makes it ideal for panorama photos.

Interon

Also from SMThemes, Interon is ideal for showing off luxury houses and condominiums. Just like its sister theme, Cabana, Interon includes a slider, responsive web design, social media integration, and it’s SEO friendly.

Relic

Relic is SEO-friendly, mobile friendly and has a photo gallery that lets you include several photos for a listing. Although it’s free, it also comes in a premium version that has some additional functionality; it might be worth the upgrade.

Avenue

Avenue integrates with your MLS subscription to let potential buyers search for houses based on price, size, and number of bedrooms. This Browse Listing feature is usually only limited to premium themes, but Avenue is free.

WordPress real estate plugins

Plugins are what give a real estate website with WordPress its functionality. Rather than little sub-programs that you would have to code yourself, these are standalone modules that you load into your WordPress installation.

You can search for new plugins just by going to the Plugins menu on the sidebar, and clicking Add New.

From there, you can find great WordPress real estate plugins like home affordability and mortgage calculators, and ALTOS charts and online calendars so potential buyers can schedule meetings with you.

There are plugins for adding local events, schools, local restaurants and even business partners. You could even consider cross-pollinating your website with local business partners as a way to attract new home buyers to your city or part of town.

You can even offer downloadable content, such as livability surveys and reports, or eBooks on moving or mortgage financing.

When you’re ready to install plugins, check out our step-by-step instructions.

Here are a few plugins that every WordPress website needs:

  • Yoast SEO: An all-in-one SEO solution that offers on-page analysis of your blog posts and pages.
  • Social sharing: Plugins like JetPack will let you connect your favorite social networks to your blog and then share them automatically
  • Security (e.g. Sucuri): There are plenty of hackers who want to break into your website, whether it’s to sabotage your site or use it for their own nefarious hacking purposes. Protect yourself with a strong security plugin.
  • Smush Image Compression: Compress your photos by removing unnecessary information without reducing the photo quality. Your images will be smaller and load faster, which makes your site more mobile and SEO friendly.
  • Lazy Load: Improves your page load speed, which is an important SEO factor. The faster a page loads, the better Google ranks it.
  • Contact Form 7: Lets you create forms for visitors to use via drag-and-drop interface. Use these for Contact Us pages or surveys.
  • Google Analytics Dashboard: Lets you track important metrics like the number of visitors, how they found you, the social networks they used, and even what kind of device (mobile vs. tablet vs. laptop) they used.
  • Business Profile: This is a local SEO plugin. If you depend on local search traffic (think restaurants, retail, and real estate agents), install this one.

And don’t forget these plugins for your real estate website with WordPress:

  • WP-Property: Great for real estate agents and property managers too. It uses Google Map integrations so you can display your listings on a map.
  • Easy Property Listings: A listings-based plugin that lets visitors sort by price, date and location. You can link to virtual tours and floor plans, and add a photo gallery to your Google Maps listings.
  • IDX: Let visitors search for MLS-listed properties on your website. Since searching for properties is what brings people to you in the first place, this is a critical plugin to get.
  • WPL Real Estate: Customize your listings database without changing the entire database, and your search listings will appear on Google Maps as they’re added. You can even create your own customized iPhone or Android app with this plugin.
  • Leadin: Collect all your website leads and push them right into your customer relationship management (CRM) sales software.

Tips for building a real estate website with WordPress

Real Estate WordPress House For Sale]Once you’ve framed out your website — bought your domain name, ordered your managed hosting, and installed your theme and plugins — it’s time to finally put up your interior walls and decorate this thing.

There are a few things you want to do when you’re building your site:

Keep your audience in mind

You want to give your visitors plenty of reasons to come back. That means it has to be useful (e.g. able to search listings), and provide solid information (such as useful blog articles about buying and selling or tips on finding the right home), and it has to follow solid design principles.

Make your site neat and attractive

The navigation of your WordPress real estate site needs to be simple and limited to the few topics buyers and sellers look for.

Use videos and full-width images whenever you can.

This is where having a professional designer or a premium WordPress theme can make all the difference in the world.

Pay attention to SEO

Optimize your site with the appropriate keywords so visitors can find you: your city or the neighborhood you serve; the types of homes you specialize in; the services you offer.

Make sure your site is filled with original text, not copy-and-paste text from other websites.

Write useful articles that people will want to spend 60 seconds reading, and keep your videos to two to three minutes in length. (Note: Upfiv’s Deluxe and Ultimate Plans come with an SEO Wizard to help you get listed on Google, Yahoo!, and Bing. )

Include a blog

Maybe it’s because I’m a blogger, but I think this is critical for most websites, especially real estate sites. Write articles about the neighborhoods you serve, the school ratings, the local restaurants and businesses. Write about house-search checklists and guides to finding a lender.

Make yourself the local expert on these topics.

Ask friends to share photos and write ups about the different festivals and special events in your community. All of these things will help your site’s SEO when buyers Google more information about the community they’re thinking about living in.

Conclusion and next steps

If you want to build a successful real estate WordPress site, it’s pretty easy, and we’ve laid out the entire strategy for you.

First, select the WordPress hosting plan that’s right for you, whether it’s a Upfiv Managed WordPress Hosting plan or you buy your own server space and host it yourself.

Next, select the right WordPress theme for real estate agencies. Sure, you can use one of the free generic themes, but these themes have been created specifically for you real estate agents — take advantage of those extra capabilities!

Install the WordPress real estate plugins that will add much-needed functionality to your site. And don’t forget the general, non-real estate plugins for security, SEO and analytics. Every website should have them.

Be sure to provide great written and visual content for your website. Visitors want to read valuable information about their next home purchase or sale, so they might as well get it at your site.

Once you’ve got your WordPress site all built and ready to go, be sure to set up your professional email address and link it to your site in your email footer. You can get your professional email address when you buy your domain.

Link your website to your social pages. You can do this with your social sharing plugin, but be sure to include the domain name in your social network bios, too.

Finally, you can keep your website secure by keeping your themes and plugins updated. One way hackers can break into a real estate website with WordPress is by exploiting flaws in outdated plugins and themes. One reason the plugin/theme creators create updates is to plug these holes, so protect yourself by updating everything when it comes available.

WordPress might seem like a huge, unwieldy product to work with, but it’s the No. 1 content management site for a reason. More than 30% of the world’s websites run on it for a reason, and if it’s good enough for The New York Times and Walt Disney, it’s good enough for your own real estate agency.

This article includes content originally published on the GoDaddy blog by the following authors: Al Cannistra and Stephani Worts.

Untitled design (20)

How to ‘sleigh’ your holiday marketing campaigns

The holidays are fast approaching and it’s time for business owners to start preparing. Brands are strategizing and starting their holiday marketing campaigns earlier every year, and it’s no surprise since small businesses claim the holidays account for more than 30% of their total yearly sales.

Shoppers are checking off all the people on their lists, so it’s vital that you are top-of-mind when they’re brainstorming where to go to satisfy their retail and holiday needs.

8 ways to ‘sleigh’ holiday marketing campaigns

With some timely prepping and extra effort, you can certainly “sleigh” your sales goals this holiday season with these ideas.

  1. Be festive and fun with your branding.
  2. If all is calm, then all is bright.
  3. Provide answers by creating a gift guide.
  4. Get festive with a unique holiday special.
  5. Make the holidays a win-win with a contest.
  6. Partner up because the more the merrier.
  7. Give back to get more.
  8. Don’t forget to spread the love.

Use these eight festive marketing strategies to increase sales, get in front of more people, and make 2019 your best year yet.

1. Be festive and fun with your branding

Whether you have a brick-and-mortar store or your brand lives online, this is the time of year to go big on branding.

People are dazzled by holiday lights and tinsel everywhere they look, so don’t let your business seem blah next to all the others.

You know what your email inbox looks like in December. It’s overflowing with festive emails and clickable content.

  • Do your emails reflect the excitement of the holidays?
  • Does your business look like it’s a holiday headquarters?
  • Are your store windows flashing holiday cheer?

If not, let’s fix that.

Bedazzle your logo

One easy way to get festive is to change your logo to cliche holiday colors like red and green. Think that’s too corny? Here are 15 famous brands that have altered their logo for the holidays. If that’s still too off-brand for you, try working with more muted variations like white, gold and silver.

Add festive graphics

The next way to “sleigh” your holiday marketing campaigns is with some festive graphics. Catapult your website visitors into the holiday spirit with a temporary holiday home page banner.

Next, share holiday-themed graphics on social media throughout the season. Post fun holiday quotes, announce sales or seasonal specials and share important information using these exciting graphics. The good news is they can be reused throughout social media, emails and online.

Being festive shows your customers you’re in the holiday spirit and it adds personality to your business.

It’s also a smart way to humanize your brand, which will improve sales and the reputation of your brand in the long-term.

2. If all is calm, then all is bright

Holiday Marketing Campaigns Cat With Lights

Holiday-crazed shoppers are anything but calm. Thankfully, this craziness creates a sales opportunity for you.

Make it a stress-free holiday by simplifying things for your customers.

Offer a gift wrapping option, extend your store hours, grant free shipping or delivery, validate parking, and simplify return policies.

You can appeal to the rare proactive shoppers or inspire people to shop early by offering an early-bird special or layaway option.

Not only can you make the shopping experience stress-free, but also fun!

Host a special shopping event and holiday party that brings your community together. Your customers will have fun and get their shopping done at the same time. Talk about a win-win situation.

But, it might not be possible for your business to offer all of these options.

During this stressful time, you can be a light to your customers. Simply providing a snack to a weary shopper or helping someone carry something to their car can change someone’s day.

Next-level customer service and a simple smile go a long way — especially during a time of year when shopping malls become a battle zone and your customers are trying to get through the chaos.

By adding a little extra zen to their errand running, your will quickly entice them to stay longer in your store and on your website.

3. Provide answers by creating a gift guide

While we’re discussing ways to make life easier for your customers, let’s talk about a clever way to promote many of your products simultaneously: gift guides.

Match the typical holiday recipients — husband, daughter, grandma, best friend — with your corresponding products.

If your own selection of products or services isn’t wide enough to span this group of gift recipients, you can add other companies’ products. Just be sure to choose like-minded businesses and those who complement your brand without any competition.

Not only does bringing in outside sources improve the quality of your gift guide, it also has the potential to expand your audience reach.

How? Contact the brands and tell them you’re including their product in your gift guide. Chances are, they will be happy to share that guide with their followers too, which puts your brand in front of a whole new audience.

Who knows? Maybe they’ll return the favor in their own holiday marketing campaign and include you in their content in other ways.

Gift guides make great content for email newsletters, social media and blog posts.

These helpful guides are popular and come from brands and influencers alike.

Make a mental note to tap some local or like-minded bloggers in your industry who release gift guides and take the time to email them. Ask to be considered for their guide this year or if there’s another way you can work together. You miss all the chances you don’t take.

In addition to a gift guide, brainstorm other ways your products and services can be incorporated into the holidays.

  • Can they be used in a holiday recipe or used in a unique way at a holiday party?
  • Can they make holiday shopping easier?
  • Maybe something you sell would be a nice donation for a charity or can become a tax write-off?

Get creative and think about how you can make your business more holiday-friendly.

4. Get festive with a unique holiday special

The next way to improve your holiday marketing campaigns is to boost sales with a holiday special.

Limited-time offers excite customers and drive extra traffic in store and online.

If you have an eCommerce store, try offering free shipping, discount codes or a small gift with purchase. Even a small stocking-stuffer can persuade a shopper who is on the fence about a sale.

A holiday special, no matter how small, also provides that added incentive for last-minute shoppers on the hunt for a last-minute deal.

After the holidays, most retail businesses experience down time. Keep customers checking back with your business long after the holidays are done by providing a coupon with holiday purchases for a future purchase. That way, customers are willing to revisit your store to take advantage of this new incentive.

5. Make the holidays a win-win with a contest

Another unique holiday marketing idea is to host a contest.

Advertise an attractive gift package and announce the winner a week or two before the holidays are over to keep the excitement going through the season.

To enter your contest, ask people to follow you on social media, share your post and/or tag some friends.

Another entry option is to create a quick landing page with an email capture form, or use a survey tool like TypeForm to capture email addresses and contact information.

Not only will you excite your audience with a fun contest, but you’ll drum up some new followers and capture some extra email addresses, which you can market to year-round.

Social media is a great platform for these contests and giveaways.

Because social media posts gain impressions by engagement and shares, contests often become popular content on timelines, spreading your cause and also increasing brand awareness.

Contests engage your audience and influence loyal fans (or new ones!) to participate. Amplify your voice and share your contest via emails and any other communication channels you’re already using. The more shares and engagement you can create, the more you expand your organic reach online to get in front of more and more eyes over the holidays.

Holiday Marketing Campaigns Wrapped Presents

6. Partner up because the more the merrier

They say the more the merrier, right? Bring that mentality to your business and leverage this friendly time of year to find some new partners. Team up with other businesses in your neighborhood or industry and run a holiday special together or invest in some seasonal advertising that promotes both of you.

If you have similar goals or complementary resources, you can even throw an event together. If an in-person event isn’t possible for your business, partner with a like-minded brand online to host a holiday giveaway on social media or find another way to co-promote to each other’s audiences.

Sharing is caring, and if you can discover a lucrative way to become allies with a fellow business, it’ll be sure to boost sales this holiday season.

Partnerships open new doors and introduce the possibilities of endless opportunities all year.

If it’s not the right time to work with another business, why not join forces with your loyal customer base?

Make holiday shopping a family affair and attract kids with holiday cookie decorating or hiring a Santa Claus for photos. Try your best to find these partnerships long before the holidays begin — the more time for planning and working out details the better.

7. Give back to get more

The holidays are a popular time of year to give back too, and that can have a positive effect on your marketing. Consider partnering with a charity to spread some holiday cheer to those who are less fortunate.

There are many ways to aid a charity as a business, and you can use your status to also get your community involved as consumers by either donating money, buying an extra item to donate, or offering their own time or volunteer hours.

Doing the right thing and helping others feels great, but it’s also a smart business move.

Working with a charity gives you newsworthy content to share on social media and within your content marketing, such as on blogs and within emails. An added bonus is the fact that people respect and promote businesses that are trying to make a difference.

People are happy to make a purchase for a good cause. Your decent deeds improve any word-of-mouth marketing and positive talk about your brand.

8. Don’t forget to spread the love

If you only take away one strategy from this article, be sure to spread the love this season.

Do everything in your power to make your customers feel appreciated. That means being extra thankful and grateful in all communications and interactions.

Send an email just to thank your audience — no selling or advertising involved. Share a social post with pictures of customers and revel in joyful memories.

While holiday shopping lists are what bring your customers in during the season, your love and quality customer service will bring them back year after year. Use this time of year to build your community and strengthen the relationships with your audience through gratitude.

This is where small businesses can stand out. Every business is competing with one another for shoppers’ purchases. Small businesses — even those with loyal buyers — are no exception.

There are ways to compete with big box stores, but excellent customer service and genuine interactions are a big way to get ahead.

While department stores herd customers like cattle and people become numbers, you can make a difference with targeted marketing and embracing small interactions with each customer you encounter.

You’ll capitalize on all the good service you’re sharing when people happily leave positive online reviews and don’t hesitate to tell their friends about your great store.

It’s never too early to start planning your holiday marketing campaigns

It’s smart to plan ahead and start preparing for the holiday season as early as you can.

Here’s a holiday marketing checklist to help you get organized before you begin implementing the marketing strategies listed here.

As the holidays roll around, stock up on hot chocolate and take time to prepare your team and business. A strong holiday marketing campaign will help you stay on people’s radars before, during and after the holiday season. It’s time to crush those sales goals. You got this — “sleigh” away!

 

Untitled design (19)

What is local SEO? Everything you need to know.

The internet is an enormous place filled with millions and millions of websites. Competing in such a massive world can be daunting for small business owners trying to promote their local shops. But don’t fret. There is a way for your business to stand out and connect with nearby customers. It’s through local SEO.

Local SEO helps brick-and-mortar and service-based businesses get found through search, even when competing with large brands and national businesses that have a massive online presence.

Everything you need to know about local SEO

The rest of this guide will explain what local SEO is and how you can use it to drive more traffic to your website and business. It covers:

  • What is local SEO?
    • What’s the difference between SEO and local SEO?
    • How does local SEO work?
    • What do local search results look like?
  • The benefits of local SEO.
  • Local SEO best practices.
    • Managing online contact info.
    • Understanding the SEO landscape.
    • Putting user experience first.
    • Understanding backlinks.
    • Considering all search engines.
  • Local SEO checklist: 11 steps to success
  • Local SEO tools.
  • Next steps.

What is local SEO?

Before you can understand local SEO, you first need to understand what SEO is.

SEO stands for search engine optimization.

SEO refers to the tactics and strategies that marketers use to help their brand show up organically when a user searches for a keyword related to the brand’s business, products, or services.

For example, Fantastic Sams Cut and Color would want its business to show up when a user searches for “hair salon.” And, Dyser Plumbing Company would want its business to show up on the first page of search engine results pages (SERPs) when someone searches for “plumber.”

Businesses want to show up when someone searches for a topic related to their brand, products or services. SEO helps them do that.

What’s the difference between SEO and local SEO?

Brands that offer services to anyone anywhere — like a car insurance company or an online software provider — want people across the country (or even the world) to find their business through search.

But local brick-and-mortar and service-based business owners don’t need people around the world to find their business. They only need nearby searchers to find their business. Local SEO helps them do that.

Local SEO refers to the tactics and strategies that marketers use to help their brand organically show up when a nearby user searches for a keyword related to the brand’s business, products or services.

It optimizes a brand’s online presence so that local customers can find the brand via search.

Fantastic Sams Cut and Color in Tampa, Florida, doesn’t care if someone in San Francisco, California, finds the brand while searching for “hair salons.” That searcher isn’t going to become a customer. So Fantastic Sams Cut and Color uses local SEO to help people near the business — the people most likely to become customers — find them via search.

How does local SEO work?

Local SEO follows many of the same rules as SEO. Of the three primary categories that drive local SEO, two are also related to general SEO.

  1. Relevance: Search engines want to show results that best match what the user is looking for. Relevance helps them match results with search phrases and intent.
  2. Prominence: Search engines want to show results from leading brands and publications. Prominence helps them determine which sites are the most well-known and trustworthy. Sites with higher online authority receive higher search rankings.

Both relevance and prominence are related to general SEO.

Search engines want to present results from top websites that are closely related to search phrases. But in local SEO, search engines consider another factor.

  1. Proximity: Search engines want to show results that the searcher can use so they prioritize results that are near the searcher when the search is related to a local need. Proximity refers to the distance between the searcher and the location of the business displayed in search results.

Later in this post, we’ll look at the steps you can take to optimize your web presence to appeal to the three factors of local SEO: relevance, prominence and proximity.

What do local search results look like?

Now that you know how local SEO works, let’s look at what local SEO looks like when you see it in search.

General search results and local search results can sometimes look the same in search.

For example, when you search for “hair salon,” you will see results for local businesses and general results mixed together in organic and paid search results.

General organic search results

Organic search results display websites that search engines have deemed to be the most useful for searchers. The top placements are earned by websites that have strong SEO. In organic search, you might find results that are tailored to your location as well as general results.

Local SEO Google Hair Salon Search Results

General sponsored search results

In general search, you will also find sponsored search results. These results appear because the brand paid for the placement. The position wasn’t earned; it was placed through pay-per-click (or PPC) marketing.

You can tell the difference between an organic result and a sponsored result by the “Ad” designation on the search result. Like organic results, these results might be closely related to local search or relevant for a wider audience.

Local SEO Google Hair Salon Sponsored Results

While organic and sponsored search results appear for both general and local searches, there are some results that are specific to local SEO. They are Google My Business (GMB) and Google Guaranteed Listings results.

Google My Business results

Google My Business results are rich results that appear differently from general results. They might appear as listings and maps that show businesses relevant to the search phrase and located near the searcher.
Local SEO Google Map Search ResultsFor a business to appear in Google My Business search results, it must have a page set up on Google My Business. Google pulls information from those profiles to create listings as well as rich search results for individual businesses.

Local SEO Google My Business Results

The results in the listings can be organic and earned by following local SEO best practices, or they can be sponsored and paid for through PPC campaigns. The same “Ad” notation differentiates organic listings from paid listings.

Local SEO Search Results

Google Local Service ads

Other search results that are unique to local SEO are Google Local Service ads. Google Local Service ads feature service-based businesses by positioning them at the top of search results pages.

Local SEO Plumber Search Results

The results might also be featured on a Google Local Services page when a user searches for a service-based business.Local SEO Plumber Search Google Guaranteed

Businesses that appear on this list have signed up through Google Local Service ads, met certain criteria and paid for placement. Some businesses have taken it one step further and become a Google Guaranteed business.

Google Guaranteed businesses have a special destination that shows that they have passed a Google screening and qualification process and are backed by a guarantee.

If a customer uses a business backed by The Google Guarantee, and is unsatisfied with the work, Google might refund the amount paid for the service.

Service-based businesses might want to join Google Local Service if they are looking to stand out in search.

The benefits of local SEO

Having your local business appear in any type of search results is beneficial. Of course, the more people who find your business, the better. But local search is helpful in other unique and specific ways.

Local search is widely used

A lot of customers use local search. Forty-six percent of all searches on Google were for local information (GO-Gulf), and between 2015-2017, there was a 500% increase in the number of mobile searches that include the phrase “near me” and a variant of “can I buy” or “to buy” (Google).

Local search is specific

Local searchers are often near the end of the purchase funnel. They often know what they want and just need to find a place that sells or provides it. Eighty-eight percent of searches for local businesses on a mobile device result in either a call or a visit to the business within 24 hours (Nectafy via Hubspot).

Local searchers are eager to visit a business

When someone searches for a local business, they are usually only a few steps away from visiting the business. As of 2014, half of the consumers who conducted a local search on their smartphone visited a store within a day (Google).

Local searchers are eager to buy

People who perform a local search are often ready to buy.

They’re looking for a place that offers what they want and are only a few steps away from making a purchase.

Eighteen percent of local mobile searches lead to a sale within one day (Google).

If your business isn’t showing up in local search, you could be missing an opportunity to connect with customers at the right time. Local searchers are eager and ready to do business with a local brand. You need to use local SEO to make sure you are the option they find while searching for their options.

Local SEO best practices

Now that you know what local search is and why it’s so important for small and local businesses, let’s look at how your brand can set up a successful local SEO plan. Here are some top local SEO tips to keep in mind as you build out your strategy.

Closely manage your business’s online contact info

Proximity, or the distance between the searcher and the business, is a top local search component. So it should be no surprise that the management of your business’s address needs to be a top priority for local SEO.

Your business contact information needs to be consistent and up to date across your entire online presence.

Your business contact information, often referred to as your NAP (name, address and phone number), is what tells search engines where your business is located and how customers can contact you.

If it is inconsistent, search engines might decrease your search rankings or fail to show your business at all.

Keep your NAP consistent by always:

  • Using your official physical address.
  • Carefully spelling out your business’s name and address.
  • Using the same variation of name, address and phone number all across the web.

Even just a small change in your address (e.g., having one listing that includes your suite number and one that doesn’t) can throw off your NAP consistency. So make this a top priority for your local SEO.

Editor’s note: Upfiv’s Local Business Listings product enables you to manage multiple local business listings from one dashboard.

Fully understand the local SEO landscape

While there are best practices to boost your local SEO (which we’ll discuss later in this post), there is no exact plan to get your brand to the top of SERPs.

How much work it will take to improve your ranking depends on the competition in your space.

So before you start your local SEO plan, take some time to review your sector to see what you are up against. If the competition is high, know that it will take more work to get top placement. If the competition is low, expect to see results quicker.

Research your industry and competitors

First, look at the brands that are already winning in your industry and location. Perform a search to see which brands receive top placement. Also, look at how many other businesses are in your category and in your area.

Look closer at the brands in the top placements. Understand that you will need to outperform them in order to claim the top spots in search.

Make a list of top competitors and research their strategies to see what you will need to do to compete and overtake their rankings.

Pro tip: Search engines personalize your results depending on past actions and preferences. For example, if you have already visited the website for Fantastic Sams Cut and Color and you search for “hair salon,” it’s likely that Sams will show on the first page of results. So, if you want to get an objective, unaltered view of results, search from a private or incognito browser that doesn’t consider preferences or past searches.

Research your keywords

Next, research the keywords that are top terms in your industry or category. We’ll dive deeper into this later in this guide. But at this point, understand that some keywords will be more difficult to rank for than others.

While you might go into your local SEO strategy planning to rank on the first page of search for broad keywords like “hair salon” and “hair stylist,” you might have to adjust your strategy depending on the competition for those terms. You might find that you need to focus on terms that are less popular but also less competitive (such as “best Tampa hair stylists” and “best hairstyles for the beach”).

Always put user experience first

While there are more than 200 ranking factors that help search engines decide which sites to put at the top of organic SERPs, search engines are really looking for one thing — what results will provide the best user experience.

Search engines want users to find the best results. They want to offer the most useful and relevant information in the best packaging. So as you go through the local SEO checklist, always keep this in mind.

Follow local SEO best practices, but always think about how what you’re doing will affect users.

Do what will provide the best experience for them. Pleasing users helps to build brand trust and affinity. Plus, keeping users on your page longer helps boost your SEO even more.

Search engines also consider engagement metrics (like time on site and bounce rate) as ranking factors. So always keep the user experience at the forefront of your SEO strategies.

Gaining links back to your brand’s website is a top ranking factor for both general and local SEO. But it’s important to know that backlinks can be both good and bad.

  • Not all links are equally valuable.
  • Backlinks from sites that have high online authority are more likely to boost your SEO than backlinks from lesser-known sites.
  • Backlinks from spammy sites can actually negatively impact your SEO.
  • Links from a few quality sites are better than a lot of links from low-quality sites.

So as you develop link-building strategies and build citations for your website, always check on the quality of the linking site before creating the connection.

Consider all search engines

While most of this post is about Google, most SEO advice refers directly to Google and most searches are performed on Google—you can’t ignore other search engines.

Remember that searchers might be using other search engines like Bing or DuckDuckGo.

Many of the tips for optimizing for Google will be the same as optimizing for other search engines. But as you go through tips for optimizing for Google, keep in mind that you might need to repeat steps for other search engines — such as creating a local listing on Bing Places for Business and running sample searches on sites like DuckDuckGo.

Local SEO checklist: 11 steps to success

Now, let’s look at the specific steps you can take to improve and optimize your brand’s online presence to boost your local SEO.

  1. Make sure your site is mobile-friendly.
  2. Make sure your site is fast.
  3. Claim your Google My Business page.
  4. Optimize your Google My Business page.
  5. Build other business citations.
  6. Create and optimize your social profiles.
  7. Get more backlinks for your site.
  8. Feature your online reviews and encourage more.
  9. Optimize your content for keywords
  10. Optimize your content for your location.
  11. Don’t forget about general SEO best practices.

Read on to learn more about each step.

1. Make sure your site is mobile friendly

A mobile-friendly site is a responsive site that automatically repositions its layout so that the content looks good and is easy to read on every screen size. Mobile friendliness is crucial for local SEO for three reasons.

Mobile friendliness is a confirmed general ranking factor.

Search engines give higher rankings to sites that are responsive.

Mobile friendliness is a top ranking factor for mobile searches. Google can tell what type of device someone is searching on. They want to give the best results possible, so they are more likely to show a site that is mobile friendly when the search is conducted on a mobile device.

Many local searches are conducted on mobile devices. When people look for a nearby business, they are often on the go and searching from their mobile devices. Eighty-two percent of smartphone searchers conduct “near me” searches and 90% were likely to click on the first set of results.

It’s imperative for your business website to be mobile-friendly so that search engines show your business to the customers that matter most.

A poor mobile experience will cripple your local SEO and drive away people who are actively trying to give you money. Get this one right from the get-go; and if you aren’t sure if your site is mobile friendly or not, run a test.

Make sure your site works properly on mobile by using Google’s Mobile-Friendly Test. Enter your site URL, and the tool will report back with any problems that might exist on the mobile version.

Local SEO Mobile Friendly

2. Make sure your site is fast

People want a good experience while using a website. They want it to look good on their screen size, and they also want it to load quickly. That is why search engines also use page load speed as a ranking factor.

Search engines give higher rankings to sites that load quickly, and they prioritize this even more for mobile searches (which is where many local searches take place). Quickly loading sites:

  • Provide an overall better user experience, which search engines want to provide.
  • Make your site easier to crawl, which helps search engines quickly understand and better rank your content.
  • Reduce bounce rates and increase conversions, which tell search engines that your site is engaging and useful to users.

To follow local SEO best practices, focus on building a quick-loading website and regularly checking in to make sure your site speed stays high.

Check your site speed

Google helps you quickly identify if your load speed is up to par. Use its PageSpeed Insights tool to measure the load speed of your site.

Enter your site URL, and the tool will provide loading scores for both the mobile and desktop versions of your site. It will also provide tips for what you can do to improve your site speed.

Local SEO Speed Test

Improve your site speed

To improve your site speed, use the opportunities and diagnostics reports from Google PageSpeed Insights, and follow these other best practices for improving site loading speed:

  • Enable browser caching.
  • Use file compression to reduce the size of CSS, HTML and JavaScript files.
  • Reduce image sizes.
  • Improve server response times.
  • Reduce the number of redirects.

Many tactics to improve site speed require technical knowledge, website development tasks, or back-end coding. If you can’t implement these yourself, look for a service provider who specializes in site speed to give your site the boost it needs.

3. Claim your Google My Business page

Earlier in this post, we talked about how local search results appear as Google My Business listings and featured search results. So, it should come as no surprise that setting up your Google My Business page is an essential step in a local SEO checklist.

Your Google My Business listing is the heart of your local SEO efforts and gives you an authoritative presence across Google search as well as Google Maps.

It also gives you an integrated way of attracting reviews and ratings, which can help you improve your standing in Google’s revised local 3-pack results and add authority to your paid advertising.

To get started on Google My Business:

  • If you haven’t already claimed your listing, create a listing for your location.
  • If you have more than one location, create a listing for each location.
  • Make sure there aren’t duplicate listings for a location. If there are, decide which is the most important and delete the other pages.
  • Make sure the page is verified.
  • Use an account email address that matches the domain of your website.

Pay close attention to the official Google My Business guidelines as you set up your basic profile information. And remember to be particularly careful in establishing your official NAP information here.

This is a core set of information you want to be cited consistently online over time.

Editor’s Note: Upfiv Websites + Marketing Ecommerce now makes it easier than ever before for local consumers to find your business via Google Web Search and Google Maps, and even improves your website’s search engine optimization ranking.

4. Optimize your Google My Business page

Once you set up your Google My Business page, you might think your work is over—but it’s not. To give your brand the best local SEO, it helps to regularly engage with, optimize and update your Google My Business page.

  • Description: Add a short blurb about what your business does and why you do it.
  • Categories: Add categories that closely describe your products or services. Be as specific as possible.
  • Appointments: Add a button that leads users to the page where they can make an appointment.
  • Business hours: Make sure your hours are always up to date as this information appears prominently on your profile.
  • Images: Start by adding cover photos and an album of photos that show the interior and exterior of your business. Then, continue to add fresh photos that show off the personality, products and services of your business.
  • Videos: Add a video that gives potential customers a closer look at your business and what you do or sell.
  • FAQs: Keep an eye on this section and answer any questions that come in from customers. If customers don’t provide questions, enter your own. Add the frequently asked questions that your team hears most, and provide the answers to help build out your profile.
  • Google Posts: Utilize Google Posts to share information about your business, promote events and highlight new products and services. Also, use offer posts to set a time-sensitive special offer that can drive in new customers.

5. Build other business citations

While Google My Business is the most important place to list your business, it’s just the beginning when it comes to using business directories and citations.

Google uses prominence and authority as ranking factors. It wants to show the businesses that are the most well known and trustworthy. Business listings and citations send those trust signals to Google, increasing your chances of ranking.

Having more citations makes search engines view your business more favorably, so build profiles on online business directories based on your location or industry.

Here are a few places to start:

  • Yelp
  • Foursquare
  • Angie’s List
  • Yellow Pages
  • TripAdvisor
  • MapQuest
  • Apple Maps
  • Citysearch

To find directory sites based on your location, use Moz’s Citations by City list. It includes the most popular sites in your area so you can be sure to create profiles on the sites where your competitors already are.

Bear in mind that you’re after quality when it comes to these local links.

Citations on high-quality sites can boost your rankings, while citations on spammy, low-quality sites can decrease your rankings. Be mindful when reviewing directories, and only create profiles on trustworthy, high-quality sites.

6. Create and optimize your social profiles

Another way to show that your business is trustworthy and legitimate is by claiming your social media handles and building social profiles. Social profiles provide links back to your website and present another opportunity to share your brand’s NAP, which are both beneficial to your SEO. Plus, social media is a great way to get in front of your local customers.

If you have one location, create one social media profile on each of the top social sites: Facebook, Twitter and Instagram

Consider what other social media sites might be right for your brand, depending on your industry and audience. This could include:

  • LinkedIn (If your brand focuses on professional services like an accounting firm or a marketing agency.)
  • Snapchat (If your brand targets customers 30 and under like a clothing boutique or a nightclub.)
  • Pinterest (If your brand is visually driven like a hair salon or interior decorating firm.)

For the most part, you can use one social account for your brand as a whole. But if you have multiple locations, you might want to create a separate account for each location.

Facebook and Instagram rely heavily on location.

Facebook has a section to add your full address and allows check-ins at individual locations. Instagram also uses geolocation tools to allow users to tag their specific location. It might be worthwhile to create those accounts for each of your business locations.

As you create your profiles, always include a link to your website and include as much relevant location information as possible.

7. Get more backlinks for your site

By creating business directory profiles and building out social profiles, you’ve already started the next task in your local SEO checklist — building backlinks.

Backlinks are the lifeblood of the internet. They connect pages, show relationships between information and help search engines decide what content is the most valuable and useful.

When you have a lot of high-quality links (links from authoritative websites) pointing to your site, it tells search engines that your site is valuable and should receive high rankings.

So in addition to building citations and social profiles, put a plan in place to build links back to your brand website. To build links for your website:

  • Approach relevant local bloggers about reviewing your business
  • Send press releases to local news sites (it’s always best to have some actual news to share)
  • Engage in guest posting
  • Link share with other local businesses
  • Produce great content and ask other websites to link to it as a resource
    For more tips on how to create valuable backlinks for your website.

8. Feature your online reviews and encourage more

Search engines use prominence as a ranking factor. To gauge how prominent a brand is, they rely heavily on reviews. Profiles with a larger number of reviews are more likely to show up in search in places like Yelp and Google.

Good reviews help customers decide to do business with you, while also improving your visibility in local search. So, encourage customers to leave reviews on social sites as well as your Google My Business profile page.

To get more reviews:

  • Don’t be afraid to come out and ask your customers for reviews.
  • Make it easy for customers to leave reviews by creating a page on your website that directs customers to where they can leave reviews on Google, Yelp and Facebook.
  • Put up signs in your business that feature review-site logos.
  • Ask for reviews in your email newsletter.
  • Feature and ask for reviews through your social media accounts.
  • Engage with existing reviews to show that your brand cares about reviews.

For more tips on how to get more reviews for your brand, check out our comprehensive guide: Generate reviews —8 ways to get more product reviews.

9. Optimize your content for keywords

So far in this list of local SEO tips, most of the tasks have related to Google’s proximity and prominence ranking factors. Now, let’s look at what you can do to appeal to Google’s relevance ranking factors.

To give searchers what they want, Google matches search queries with the most relevant content. The search engine wants to provide the content that best matches what the searcher is looking for.

To help Google see your content as the most relevant information, you need to use keyword optimization.

Through keyword optimization, you:

  • Perform keyword research to identify the top search terms that your target audience is searching for related to your business, products or services.
  • Create a page of content and assign one keyword to that page of content.
  • Use on-page keyword optimization to help search engines see that the page is relevant to the assigned keyword.

Through this process, you create content that users want, appeals to search engines and helps boost your local SEO.

How to conduct keyword research

Keyword research is the process of looking up the terms and topics that will be most likely to attract your target audience and drive traffic to your site.

To find potential keywords, start with a list of terms that are relevant to your business. Research the terms using tools like Google’s Keyword Planner or Moz’s Keyword Explorer to get information about the term’s search volume and competition and then:

  • Look for keywords with low competition. Highly competitive terms might be difficult to rank for if you’re just starting out with SEO.
  • Look for popular terms. You want to target terms that people are actively searching for, so look for terms with a decent amount of search traffic.
  • Identify terms that might be good for a pay-per-click (PPC) marketing campaign. Through a local Adwords PPC campaign, you can pay for placement on SERPs for terms that are too difficult to rank for organically.
  • Consider targeting long-tail keywords (phrases with three or more words). As voice search continues to grow, more and more searches include long phrases and questions.

How to perform on-page keyword optimization

When you find a keyword you want to use, optimize ONE page on your site for that keyword. Never assign a keyword to more than one page on your site. This leads to keyword cannibalization — where search engines don’t know which page is more important so they don’t rank either page.

Optimize the page for the keyword by using the term or phrase in the:

  • Headline
  • Meta title
  • Meta description
  • Subheading
  • Page URL
  • Naturally in the content
  • Image alt tag

Remember, don’t go overboard and flood your pages with keywords. Write compelling content with important lingo naturally spread throughout.

Also, as you create content, consider the search intent of the keyword. Ask yourself why someone would be searching for the keyword. Then, give the user what they would want to find in the content.

10. Optimize your content for your location

Keywords that relate to your brand, industry, products and services help your business show up in search when users are looking for solutions you offer.

For local SEO, you also need to use location-based keywords to help nearby customers connect with your content.

Location-based keywords are terms that reference your region or area. They might include your city, neighborhood or district. There are two ways to optimize your site for location-based keywords.

Optimize your website to highlight your address.

Show search engines which areas and cities are relevant to your content by optimizing your site for your location.

  • Add your address to your website. Add your physical address to your contact page. If you have one location, also add your address to your website footer.
  • Embed a Google map on pages that feature one address.
  • Create a locations page. If you have multiple locations, create a page that lists the address of each of your locations.
  • Create a page for each location. Take it one step further and create a page for each of your locations. Include the full address as well as an embedded Google map.
  • Optimize your homepage’s title tag and meta description to include your city, neighborhood or defining region.
  • Use Schema markup to add your business address and details to the backend of your website. Schema markup is a type of structured data that provides extra information to search engines so they can better understand and rank the page.

Optimize individual pages to target location-based keywords.

Optimize individual pages of content by targeting a general keyword along with a location-based keyword (e.g., “hair salon Tampa” or “plumber in San Francisco”). Also, optimize your site for searches that include a general keyword plus a “near me” phrase (e.g., “hair salon near me” or “who’s a good plumber near me”).

Use the same on-page keyword optimization tips listed above to optimize pages for location-based keywords.

11. Don’t forget about general SEO best practices

When it comes to local SEO, general SEO is still very important. You need to implement SEO best practices on your websites to ensure that your business can compete in search. You should:

  • Create an on-going content strategy that allows you to create fresh content that engages readers and attracts search engine bots.
  • Submit your sitemap to search engines.
  • Use an organized and natural site architecture.
  • Add security to your site by installing an SSL certificate.
  • Use redirects or delete repeat content to resolve duplicate content issues.
  • Use both inbound and outbound links to tie your website to the rest of the online world.

Local SEO tools

As you go through the tips outlined in this post, try using local SEO tools to help you through the process.

Google My Business

Your local SEO presence is built around your Google My Business page, so it should be no surprise that this free tool is at the top of the list of local SEO tools.

Sign up for free, and use it to manage the local search results that show up for your business. Create your free Google My Business business profile.

Schema plugins

In the list of local SEO tips, we briefly mentioned using schema markup as a way to provide extra information to search engines to let them know what your page is about and where your business is located.

Adding Schema markup requires adding code to the backend of your website. But there are plugins that make it easy to add Schema markup through simple front-end forms. Top Schema plugins include:

Upfiv Local Business Listings

Citations and directory listings for your business are essential for building strong local SEO, but the process can be tedious and time-consuming. You not only need to create listings for your business on multiple sites, but you also need to constantly monitor those profiles to make sure your business information is correct. Upfiv Local Business Listings makes this process easier.

Through Upfiv Local Business Listings, you tell Upfiv your business information, and the company creates and manages profiles for you across dozens of sites.

Take it for a test drive by using its free scanner tool to check your current local business listings for errors.

Upfiv SEO Services

Another way that Upfiv can help you improve your local SEO is by helping you improve your overall SEO. Upfiv’s SEO Services takes over your site’s search engine optimization so experts can guide your SEO plan. Sign up for a monthly SEO plan and Upfiv will:

  • Examine your website to find optimization opportunities.
  • Walk you step-by-step through keyword and phrase suggestions to improve your website’s search rankings.
  • Track your search metrics to show you how your SEO improves over time.

Use these local SEO tips to grow your business

Now you know the answer to the question “what is SEO?” You know what local SEO is, why it’s important to brick-and-mortar and service-based businesses, and you have the steps you need to implement a local SEO plan.

Use these local SEO tips to build and grow your online presence and start driving more traffic to your business and website.

  1. Make your site mobile friendly.
  2. Speed up your site.
  3. Claim your Google My Business page.
  4. Optimize your Google My Business page.
  5. Build other business citations.
  6. Create social profiles for your business.
  7. Get more backlinks for your site.
  8. Feature your online reviews and encourage more.
  9. Optimize your content for keywords
  10. Optimize your content for your location.
  11. Don’t forget about general SEO best practices.

But if all of this still sounds too daunting even with the list of local SEO tools, Upfiv is here to help.

Upfiv SEO Services can work on your site to boost your local SEO and start driving more local traffic to your website and through the doors of your business! Consult with our experts, and they’ll get your local SEO up and running.

This article includes content originally published on the GoDaddy blog by the following authors: Ariana Crisafulli, Emma Wilhelm, Erik Deckers and Tom Ewer.